West agrees that the partnership with Nike Air Yeezy has been exciting. "Nike is such an important brand to me,"said West. Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design. Growing up, we looked forward to the release of new Nike's the way we would an album by our favorite artist.
From the start, West and Nike's shared vision was clear: to create a modern classic. An original Nike footwear style that reflects elements of Nike's sporting past, and remixes them with Air Yeezy Shoes innovation to deliver a unique shoes.
The creative process of the Air Yeezy shoes began with the discussion around ideas and inspirations. The shoes began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike's iconic innovations and rich design history, across both Basketball and Sportswear styles.
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