airshoesyeezy

Air Yeezy, which takes Kanye West's nickname Yeezy, draws upon the innovations from Nike's rich sporting history and fuses them with original lines, materials, and design elements that reflect West's unique style.

The Air Yeezy Shoes was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years.

This creative partnership of Smith and West's talents as designers yielded a unique Nike Air Yeezy Sportswear sneaker worth the wait. "Kanye is a truly creative talent,"said Smith. "He's a natural designer partnerships like this always enhances the creative experience and the end product.